Red Bull Ad Campaign

This is a video that my group members and I made for a marketing course at the University of Washington. We needed to find a product that was losing market share and that could be repositioned to gain back that percentage to become the market leader again.
At that time (2004-ish) the energy drink market was [...]

Imagine That!

There are times in your life when you are given the opportunity to experience something totally different. Sometimes these situations are so exhilarating that they give you the illusion of having special powers- powers that make you feel God-like. Since the beginning of time man has dreamed of flying. However, our inability to fly [...]

Identity Theory

I never really thought about how vulnerable one’s identity is on the internet. I’m not talking about identity theft or any such security issues. I don’t have a background in tech, so all these hacker/security issues are way beyond my understanding. I’m talking from a layman’s perspective and how one can easily access self-voluntary info [...]

Social Marketing

I’m not surprised that my first blog entry is related to marketing since that is my profession. I love watching tv ads and admire the creativity behind them. A good ad = potential customer =$$$. But marketing isn’t always about making money and luring in the customer. It’s about creating awareness, and thats where social [...]